Adidas Zone, the Wearable Fitness Tracker for School Kids

When the majority of us were kids, we had one of just two opinions about physical education (PE). We either LOVED it, or we HATED it! Today’s youth don’t seem to be much different, but Adidas wants to make sure that all children are getting enough physical activity while at school. The athletics brand has introduced Adidas Zone, a wearable fitness tracker just for kids.

With a price tag of $139 each – or $3,995 for a 28-pack case that doubles as a bulk charging station – the company isn’t expecting parents to go out and purchase these nifty devices for all of their school-aged children. Instead, their marketing the kids fitness trackers to school boards nationwide.

Adidas Zone, School Kids Fitness TrackerThe Adidas Zone has it perks, but some notable drawbacks as well, like the fact that it’s only equipped to monitor a single statistic; the child’s heart rate. That can be easily remedied by integrating things like distance, steps and other metrics a gym coach may be interested in reviewing.

However, for a PE teacher, monitoring the heart rate gives them access to the one thing they truly need; each kids’ level of physical activity. The Adidas Zone measures these in three levels, Low, Moderate and Vigorous.

Each fitness tracker is equipped with its own number, so the teacher is able to identify who is wearing which device when looking up the data on a computer. For instance, if Jane is wearing the #14 wristband, her results won’t be confused with Joe’s #20.

Adidas has teamed up with Interactive Health Technologies (IHT) in hopes of getting their new product out to as many schools across the United States as possible. IHT claims to have reached around 600,000 school children already with its educationally-geared products, and intends to integrate new features into the kids’ fitness tracker, including things like max push-ups and mile run times.

Whether educational boards will look positively upon the implementation of the new fitness devices is a hard question to answer, especially considering the high purchase cost – a cost that could easily increase if IHT integrates more tracking features into the software.

Childhood Obesity a Growing Concern

The fact is, most schools across the US don’t put nearly enough focus on physical education. Many don’t even offer daily PE classes anymore, reducing the period for gym class to just one day per week, cycling PE with other ‘special’ activities like art, computers and music.

The CDC reported, “Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years”, adding that by 2012, “more than one third of children and adolescents were overweight or obese.”

There are a multitude of health risks associated with obesity that many of our children would not be facing if they took preventative measures, including the consumption of a healthy diet and getting enough physical activity throughout the day.

“Schools play a particularly critical role by establishing a safe and supportive environment with policies and practices that support healthy behaviors,” says the CDC. “Schools also provide opportunities for students to learn about and practice healthy eating and physical activity behaviors.”

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