New Fitness Trend for 2016: The “30 Day Challenge”

If you’re a member of any popular social network like Facebook, Twitter, or InstaGram – and just about everyone is these days – chances are you’ve come across a growing number of messages provoking others to take a “30 day Challenge” of some sort. In the category of fitness trends, 30 day challenges are spreading like wildfire.

30 Day Challenge Fitness TrendI recently began noticing the trend myself with a throng of posts showing up on my Facebook account challenging people to do something or other for 30 days. The majority of them have something to do with fitness, whether it’s doing some form of exercise every day, eating a healthier diet, giving up soda or fast food, etc.

I didn’t think too much of it until I read a report in the Wall Street Journal this morning confirming the “30-day challenge” fitness trend that’s enveloping social media. It was even suggested that 30-day challenges are the answer to the traditional epidemic of failed New Year’s Resolutions.

The more I thought about it, the more I had to agree.

The purpose of a 30-day challenge is to push a person to do something they didn’t think they were capable of, just for a relatively short period of time. When a person completes that short-term goal, it can give them an enormous boost in confidence, teaching them that they really can do anything they desire if they just put their mind to it.

Once a person recognizes that they can pull off a better lifestyle for just 30 days, and revels in how good that accomplishment made them feel, they may come to the realization that sticking with that fitness program, or that healthier way of eating, could be just as fulfilling in the long-term.

WSJ told the recent commitment of one woman from Washington D.C., Lauren Laitin, who serves as the Principal of Executive Coaching for a local firm called Parachute Coaching. She accepted a challenge to exercise in some capacity every single day for 30 days.

On January 23, when a massive blizzard struck her home city, closing down much of the area businesses including her gym, she refused to give up on the challenge. Laitin said she bundled up, laced her winter boots and forced herself to weather the storm for a short run.

“I might not have made it 2 miles, because it was slippery and snowing,” Laitin said, “but I was so proud of myself that I did it.”

Explosion of 30-Day Challenge Apps

A quick perusal of the current iOS apps available on the Apple iTunes Store reveals there are now over 200 apps with the term “30 day challenge” in the title. App Annie, a data-marketing analytics firm, reported that figure to be more than 10x the number available for iOS devices in 2014.

According to North America’s #1 search engine, Google, the number of searches for the term “30 day challenge” has risen a whopping 140% from three years ago. Even local and franchise gyms and yoga studios are offering this new fitness trend as a way to gain long-term memberships from more productive habits in their clientele.

Credit for the new 30-day challenge trend is being given mostly to Google software engineer Matt Cutts, who delivered an inspirational speech at the 2011 TED Talk entitled “Try something new for 30 days”. The video of that speech on TED.com has been viewed more than 7 million times to date, with an additional 2+ million views on the YouTube version, upload by TED-Ed in 2013.

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